Brazos Residential
For Brazos ResidentialPrepared by Leadfins
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№ 01 · For Brazos Residential

Get Accredited Investors From Beyond Your Network

Every ad, landing page, and script in here was built for one purpose, to get Brazos Residential in front of accredited investors who are not already in your network.

I.Landing page

Landing page.

A dedicated page where accredited investors learn the Brazos value-add story and request access, instead of meeting a bare contact form, so more of them raise their hand for the raise.

brazos-lp.vercel.app
Open full site →
II.Image ads

Image ads.

Four ready-to-run ads that put the Brazos track record in front of accredited investors on Meta, so you can test which angle drives the most inquiries for the raise.

Ad 01Rapid growth
Brazos Ad 01 : $608M built in under five years
Ad 02Team pedigree
Brazos Ad 02 : a team that has placed $12B
Ad 03Sun Belt thesis
Brazos Ad 03 : invest where people are moving
Ad 04Value-add operator
Brazos Ad 04 : buy, improve, and manage in-house
III.Ad scripts

Ad scripts.

Six written ad variations you can drop straight into Meta or LinkedIn, each one speaking directly to accredited investors so the right people respond to the raise.

Script 01Rapid growth
$608M built in under five years.
Accredited Investors: Brazos Residential started buying apartments in 2022 and has already assembled $608M of cap value across 5,661 units and 30 communities, one of the faster Sun Belt multifamily portfolios built in recent memory. → $608M total cap value → 5,661 units across 30 communities → Value-add Sun Belt strategy → Managed in-house by Brazos Residential Management → Book a 30-minute introduction Accredited Investors Only. Past performance is not indicative of future results. This is not an offer to sell securities.
Script 02Team pedigree
A team that has placed $12B.
Accredited Investors: the team behind Brazos Residential has placed more than $12B and 80,000 units across their careers, and that experience is now focused entirely on building and operating Sun Belt apartment communities. → $12B and 80,000 units of career volume → $608M assembled since 2022 → In-house property management → Value-add Sun Belt strategy → Book a 30-minute call Accredited Investors Only. Past performance is not indicative of future results. This is not an offer to sell securities.
Script 03Sun Belt thesis
Invest where people are moving.
Accredited Investors: people keep moving to the Sun Belt, and the renters arriving in Texas and Dallas-Fort Worth need quality apartments faster than the market is delivering them. → Anchored in DFW and broader Texas → Expanding across the Carolinas → $608M of cap value since 2022 → Value-add multifamily where jobs are arriving → Book a 30-minute introduction Accredited Investors Only. Past performance is not indicative of future results. This is not an offer to sell securities.
Script 04Value-add operator
Buy, improve, and manage in-house.
Accredited Investors: most multifamily sponsors buy a community and then hand the day-to-day to a third-party manager, which is exactly where investment plans tend to drift. → Acquire communities with room to add value → Run the renovation program in-house → Property management kept inside the firm → $608M produced in under five years → Book a 30-minute call Accredited Investors Only. Past performance is not indicative of future results. This is not an offer to sell securities.
Script 051031 + SDIRA
1031 and SDIRA eligible multifamily.
Accredited Investors: if you are sitting on a property you plan to sell or retirement capital you want working harder, Brazos Residential gives accredited investors a way to put that money into value-add Sun Belt multifamily. → $608M of cap value since 2022 → Property management fully in-house → Accommodates 1031 exchange capital → Self-directed IRA accounts welcome → Book a 30-minute call Accredited Investors Only. Past performance is not indicative of future results. This is not an offer to sell securities. Consult your tax advisor regarding 1031 and SDIRA eligibility.
Script 06Founder credibility
Led by a capital markets veteran.
Accredited Investors: before co-founding Brazos Residential, Will Hancock spent his capital markets career at NorthMarq, where he was involved in billions of dollars of multifamily placements. → Ex-NorthMarq founder, $7B+ placed → $608M assembled since 2022 → $12B / 80,000 units of team experience → Value-add Sun Belt strategy → Book a 30-minute introduction Accredited Investors Only. Past performance is not indicative of future results. This is not an offer to sell securities.
IV.Video script

Video script.

A short founder-style video script that walks an accredited investor through the Brazos story and asks them to request access, so the page does the explaining before a call.

Video sales letter · full script

The script that turns a click into a request for access.

Written for Will Hancock or a Brazos investor-relations lead to deliver to camera. It covers the $608M and 5,661-unit track record, the in-house value-add model, and a clear request for accredited investors to apply.

Read the full script →
№ V · Next step

We would set all of this up for free so you can see the investors it brings in.

Pick a time below. We will walk through the package together and outline exactly what the first 30 days of running this against an accredited audience would look like for Brazos. No retainer pitch and no follow-up funnel, just a working conversation.